The Ops Drop Podcast
Welcome to The Ops Drop, a podcast designed for business operators who want actionable insights to build solid foundations for scalable growth. Created by Darren Fay and Mackenzie Hughes—industry veterans with deep expertise in Revenue Operations and Product Operations—this show brings quick, focused content perfect for professionals with busy schedules and short attention spans.
At The Ops Drop, we explore every facet of operations—vision, culture, processes, tools, and strategies—because operations is at the heart of everything a business does. Whether you’re in a startup or a public tech company, operations evolve, and so do we. Tune in for expert-led discussions packed with real-world experience to help you stay ahead in a fast-changing world.
S2.E5 Why You’re Really Losing Deals - And What to Do About It
Why You’re Really Losing Deals - And What to Do About It
Most companies think they know why they’re losing deals. In reality, they’re relying on generic Salesforce picklists and half-hearted notes that offer zero insight.
The truth is, win-loss data isn’t just for Sales or GTM. It’s strategic intel that fuels smarter product decisions, sharper messaging, and more accurate forecasts. If you’re ignoring it, your product roadmap, marketing spend, and revenue targets are probably off-track.
Brady Jensen, Founder of Clear Go-To-Market, joins us on The Ops Drop to talk about why most closed-lost analysis falls short - and what high-performing teams are doing instead. With a background spanning sales and product marketing, Brady now helps businesses uncover the real reasons behind lost deals and use that data to drive measurable growth.
If you’re serious about product-market fit, cross-functional alignment, and building a business that actually wins - this episode is for you.